'Cardo', produced by Atresmedia TV in collaboration with Buendia Estudios and Suma Latina, is the portrait of the generation born in the 90s "between an uncertain future, a placid past and a turbulent present".
ATRESplayer PREMIUM has started this week the filming of ‘Cardo’, a new original series created by Ana Rujas and Claudia Costafreda that will be seen soon on the payment platform of Atresmedia.
The series recounts over six episodes the excesses of an entire generation that feels like the world’s hinge: daughters of the twenty-first century, babies of seven-channel television, the tech boom and social media. Through Mary the lives of many will be told.
‘Cardo’ is a generational portrait. According to Ana Rujas, protagonist and co-creator of the series, “it narrates a moment in life in which you realize that you are not worthy of promises or hopes. You reach the age of 30 and suddenly you feel like you don’t have much to offer to the world. Beauty is not worth it, the outside is not worth it if the inside is not right.” This is our protagonist: Maria (played by Ana Rujas), apparently brims with beauty, but she feels like a thistle.“
The words of Claudia Costafreda, co-creator of the fiction, “Cardo pretends to be a generational portrait. The excesses of our generation, a generation between an uncertain future, a placid past and a troubled present. A consumerist, insatiable, and hopelessly lost generation. Young people wanting to champion struggles while pointing out our lives of supposed privileges.“
The cast of the series that has started filming is completed by Clara Sans, Ana Telenti, Juani Ruiz, Alberto San Juan, Diego Ibáñez and Yolanda Ramos.
‘Cardo’ is a production of Atresmedia Television in collaboration with Buendía Estudios and Suma Latina. Montse García, Sonia Martínez, Amparo Miralles, Javier Calvo and Javier Ambrossi are the executive producers of the project. Based on an original idea by Ana Rujas, ‘Cardo’ will be written by Ana Rujas and Claudia Costafreda and directed by the latter.
The series tells the story of María, a 30-year-old girl from Madrid without much to offer to the world, hooked on drugs and developing through toxic and sexual relationships, hates her body while using it to achieve ephemeral challenges. Faced with such a sense of emptiness, she tries to take the course of her life and sets out to help Puri, a 65-year-old woman whose neighborhood florist is about to be closed. After a humiliating encounter with her last partner, an accident will change her life and force her to face some uncomfortable truths.
The ffiction reflects on the expectations that are imposed on us according to who we are physically, according to who we are socially and the emptiness of a whole generation of young people who today are around 30 years old. How we fill that void through consumerism and ephemeral pleasures without delving into what really happens to us or who we really are.